This is where I come in. Lisa asked me to build a website and create it as a membership porthole so people could join the group and have access to the seminars whenever they wanted. Today her Website and Business are called STATE, your center for being. Have a look around and see what you think.
This blog is a chronological version of how I got started on creating her online membership and live seminar business.
Lisa had a need to support her members virtually, and I was willing to support her and the group, but I had never built a membership website in my life. I was a salesperson throughout my corporate career, and I didn't know where to start.
These tools/applications will get you up and running with a fully hosted, WordPress website based membership platform that you can market to and from, all while hosting videos and live webinars. I also added YouTube because I use it as a free video service to host 5-minute samples of Lisa's Seminars. It also supports one of her social media channels and functions as a video tool for the website.
As I said, there are lots of different companies out there that you can use for each aspect of your business, so you can plug and play with the ones you think work best for your solution. Here is how I use each application to serve as one cohesive, fully functional membership website.
The base of any website is the hosting service you choose. This service is key to the speed at which your page loads and its availability on the web. If you use a cheap and unreliable hosting service, that is what you'll be offering your visitors, and the experience will be similar.
Payment services are a necessary evil and support your ability to conduct business anywhere in the world and receive prompt payment. The two services I use are for my customer's convenience are Strip and PayPal and are both widely used and reliable. It also offers your clients the choice to use a payment method they most prefer. Integration with MemberMouse was as simple as setting up an API and clicking connect.
Currently, this tool is my choice to provide webinar services. Due to the COVID 19 Pandemic, it has become increasingly more important to be able to offer our clients remote access to the live seminar we produce. And with the new security features, it is easier to make sure only your clients get access to your content.
The downside of Zoom is you can no longer embed it into your website as your video streaming service on the cheap. I direct my members to our website and then to the page I have the embedded webinar Zoom link, and that directs them to their Zoom app to access the live content. I do this so that the client is always sure to use our website first. Eventually, I will find a better solution, and Lisa's clients can go to a designated page on her site through their login credentials and have direct access to the live seminar.
I use Vimeo for Lisa's protected content as it is more secure and easy to hide from people who want to copy your videos. In 2019 YouTube took away its content protection, and you no longer had a way to keep your videos private. So, for $7 a month and 5GB a week of space, I have full control of the video content and can protect them within my website under the membership privileges page.